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marketing [2010/08/07 14:40] – rbradakismarketing [2017/01/14 14:24] (current) – external edit 127.0.0.1
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 +Current marketing includes reaching out to technical podcasts and local tech organizations for advertisement, sponsorship, room parties, and programming so that they have a reason to reach out to their own audience about Penguicon.
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 +We also have produced videos, including Guest of Honor interviews and promotional footage for Penguicon.  We heavily push the "[[https://www.youtube.com/watch?v=ulPb9JIgMw4|What is Penguicon?]]" video as a primary method of interaction with people new to the convention.
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 +[[https://www.youtube.com/watch?v=ulPb9JIgMw4&list=PL6MLe5gWdT0zv8Jo2hEtpgWjklrqcQCou|Official Youtube playlist]]
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 +We also produced a few hundred [[https://drive.google.com/open?id=0B0a7PJHMJgOJUjZIUDdqZlEzRVU&authuser=1|promotional business cards]] for staff, ConCom, and loyal attendees to pass out on an individual basis when discussing Penguicon.  These were very successful in 2014.
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 +We produced many Penguicon stickers which we made available at our public events and ConCom meetings, as well as during our 2014 Nerdcore Music event in Ann Arbor.  For 2015, we printed the usual blue stickers as well as about 150 limited edition red Penguicon stickers.
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 +We made a Penguicon shirt available through RedBubble that people can purchase any time (along with other RedBubble surfaces like posters and mousepads), to complement our official yearly T-shirts through Offworld Press.
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 +[[https://docs.google.com/a/penguicon.org/file/d/0B0a7PJHMJgOJQ1FKd3RCdlFzYkk/edit?usp=drive_web|Current 2015 Flyer]] (as of January)
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 +[[https://docs.google.com/a/penguicon.org/file/d/0B0a7PJHMJgOJTW82UkU0b0hVWjg/edit?usp=drive_web|2015 Press Release]]
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 +We also found a huge cache of window clings of our logo from Years Past, and have made them available to others at our events.
 +----
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 +Penguicon 2012 flyer, listing John Scalzi and Jim Gettys.
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 Current marketing push will include ad swaps with other Midwest conventions, amongst other things. Current marketing push will include ad swaps with other Midwest conventions, amongst other things.
  
marketing.1281192009.txt.gz · Last modified: 2017/01/14 14:24 (external edit)